Should you lower prices? What products sell best? How quickly is my profit growing? You need an easy and flexible tool to get the answers. It is believed that this is all about the Shopify sales dashboard. But is it as helpful as MetricsNavigator, an analytic tool for insightful Shopify real-time customer metrics? Let's explore more below.
Shopify is among the top site-building sites for online stores. Its strongest point is convenience and simplicity. All an entrepreneur needs to do is upload goods and start selling. Starting from the first days, you can see profits, orders, customers, and even traffic figures.
In turn, Shopify sales dashboard collects all the essential information: total sales, number of orders, average checks, top-selling products, and traffic sources. The design and the interface are simple and convenient, and even if you are not an analyst, the main information is easy to read.
But as your store grows, so do your analytics requirements. You start to ask yourself: "What is the most profitable product?", "Where are the customers being lost?", "Which advertising channel is the strongest?" With this, basic Shopify store management can no longer provide the full picture.
That is why MetricsNavigator was created: for those who want to see deeper. Our platform connects to Shopify and automatically transforms your standard dashboard into a full-featured business hub. You'll get advanced financial reporting, accurate customer behavior analytics, and detailed profitability calculations—without complicated spreadsheets or manual work.
The Shopify Dashboard 2025 consists of several main sections, and each of them intended to handle some specific area of your store. Knowing what each of them does will make it faster to locate the information you are searching for, more efficient at running your business, and better at making informed decisions.
Orders - this tab may be the most useful. You can see all your orders, their status (new, processed, shipped, canceled), and the details for each customer. You can also create orders manually and sort them by various criteria.
Products - this is where you add, edit, or delete products. You can set prices, descriptions, images, variants (sizes, colors), and stock. You can also manage collections.
Customers - this has your entire customer list. You can view each customer's order history, who has made the most purchases, and add notes for future work.
Content - this is all things related to pages, blogs, and SEO (search engine optimization). Here you manage text pages (e.g., "About Us," "Return Policy"), create blog posts, and optimize content for search engines.
Finance - this shows reports on revenue, commissions, taxes, shipping, and other finances. It's a convenient spot to create accounting reports or calculate profit.
Analytics - this has basic key metrics: traffic, conversions, average check, sales details. You can here see how the situation in the store is changing in real time or within a selected time span.
Marketing - this enables you to design and manage ad campaigns directly from Shopify. Google Ads, Facebook, email newsletters can be integrated, and you can view simple results.
Discounts - set up promo codes, sales, and automated discounts. From here, you can define conditions, expiration time, and detail what products the discount is valid for.
Shopify allows you to sell on your website and other websites: Facebook, Instagram, Amazon, TikTok, Google, and so on. In the Sales Channels area of Shopify dashboard template, you manage to link these channels, product syncing, and settings for each channel separately. This is handy for reaching more customers and expanding your business.
The Shopify dashboard sales opens massive opportunities for your store's customization. In the Apps area, you manage installed apps, upload new ones, update or remove them. There are SEO apps, analytics apps, shipping apps, customer support apps, CRM (customer relationship management) integrations, and much more.
To fully utilize the Shopify sales dashboard, it's a good idea to take some time to learn its logic. Below are some suggestions for beginners not to get lost and for pro users to optimize their work:
Even if you're not going to use, for example, the blog or discounts currently, you should learn where everything is and how it works. It'll save you time later.
Your best allies are filters in the products, orders, and customer areas. They help you easily find what you are looking for and never clutter a lot of data.
If you can't remember where to locate a specific function, simply enter a keyword in the search box at the panel.
Shopify also has short instructions or "tooltips" with items — don't ignore them. A quick and efficient method of learning new tools without additional research.
If several people use the store, ensure they're familiar with them. Streamlining operations using the dashboard significantly boosts efficiency.
Don't clutter the dashboard with third-party software. Start with minimum functionality, and only after a time, include what facilitates your work.
Even when you sell little, it's worth getting used to seeing the numbers: where people come from, what they view, what they buy. This builds an entrepreneurial routine and provides ideas for growth.
The Shopify sales dashboard is not designed for IT experts, but for business people. So, go ahead and click and find out the options - it is difficult to mess anything up, and it is very easy to find something new.
If you need more in-depth analysis, better customer and financial analytics, and an easier handle on your business, MetricsNavigator will be a perfect addition to the standard Shopify store management. It's a smart extension of your dashboard that speaks the simple language of business.
Shopify dashboard sales is a solid starting tool for every eCommerce business owner. It's convenient, informative, and perfect for basic analytics. But if you want more: to see real profitability, track marketing effectiveness, learn more about your customers, and forecast revenue, MetricsNavigator is a must-have.
MetricsNavigator is your virtual assistant for making everyday business decisions. If you require complete control of your Shopify storefront, allow our platform to show you what correct analytics in operation looks like.
Shopify success starts with a solid product and an organized, easy-to-navigate store. But then it's all about being consistent - fine-tuning product descriptions, incorporating attractive graphics, creating a frictionless checkout, and building trust with your customers.Â
Your Shopify Dashboard is your command center — you can manage everything in your store: orders, products, customers, sales channels, marketing, promotions, analytics, and more. It keeps key features within easy access and gives you real-time visibility into what's happening.
Bringing more customers to your Shopify store is about exposure and value. Utilize digital marketing platforms like Google Ads, social media marketing, influencer marketing, and search engine optimization (SEO) to put yourself in front of your target audience.
